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Professor fala sobre Direito do Consumidor para Empresas e Negócios -

Professor fala sobre Direito do Consumidor para Empresas e Negócios

Direito do Consumidor

Direito do Consumidor. O processo de digitalização das empresas foi acelerado em decorrência da pandemia da Covid-19. A quarentena forçou as pessoas a ficarem em casa, fazendo com que empresas de diferentes setores recorressem às plataformas digitais como meio de se manter no mercado.

“O e-commerce faz parte das nossas vidas, o trabalho de se deslocar até uma loja já não existe mais. É muito mais fácil se acostumar com o conforto apresentado pelas tecnologias”, apontou Victor Corazza Modena, professor na IBE Conveniada FGV nas áreas de Empreendedorismo e Gestão Financeira, que afirmou ainda: “essas mudanças podem ser definitivas”.

De acordo com o professor, o consumidor pós-pandemia é mais consciente, mais bem informado e mais crítico. O crescimento de vertentes de consumo sustentável, assim como o advento da informação em tempo real, colaborou para a criação de um consumidor mais crítico, que pesquisa mais, e está em contato com opiniões online em todos os momentos. Para ele, “a marca que consegue escutar os problemas desse consumidor e resolvê-los, consegue torná-los embaixadores fiéis, que promovem a marca em seus círculos e não a trocam facilmente”.

Confira a pauta!

Direito do Consumidor
Direito do Consumidor

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